Understanding Users of Social Networks

Only the people who are willing to put themselves out there publicly in words to people who they may not know will use Twitter. Some people will find this incredibly appealing, others will find this too scary.”

“Women actually say things, guys give references to other things.”

But the remarkable finding was the gender dynamics. According to the research, there are more women on Twitter than men, women tweet about the same rate as men, but men’s tweets are followed by both sexes much more than expected by chance.

“That was stunning because on all these other social networks you see the opposite,” Piskorski says.

Always pays to *know* your *audience*.


About hjluks

A busy Academic Orthopedic Surgeon, Digital Strategist, Chief Medical Officer and father... intently and efficiently navigating the intersection of Social Media and Health Care.
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3 Responses to Understanding Users of Social Networks

  1. Nick Dawson says:

    your comment is the salient point – can’t make any assumptions, have to get to know and engage.

  2. Howard Luks says:

    agreed… that’s probably what scares most from twitter… takes time to *develop* your persona

  3. jeffbrandt says:

    Most people are afraid to say what they think, even consultants. They are afraid of losing a position if they say what they think. Isn’t that what you pay them for? I figured out a long time ago that if you build credibility then people will respect what you say and pay for the truth. Only speak the truth without malice. “Freedom lies at the heart of my willingness to lose everything” — Alanis MorissetteJeff Brandtwww.comsi.com

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