Only the people who are willing to put themselves out there publicly in words to people who they may not know will use Twitter. Some people will find this incredibly appealing, others will find this too scary.”
“Women actually say things, guys give references to other things.”
But the remarkable finding was the gender dynamics. According to the research, there are more women on Twitter than men, women tweet about the same rate as men, but men’s tweets are followed by both sexes much more than expected by chance.
“That was stunning because on all these other social networks you see the opposite,” Piskorski says.
Always pays to *know* your *audience*.