When Americans go looking for information on health, they turn to the Internet as one of their first sources. According to a recent survey by the Pew Internet and American Life Project, 61 percent of adults say they look online for health information. There’s a term for them: e-patients.
Most e-patients go online to read about a health condition. But that seems almost passive compared to the way a small group of Internet-savvy people are connecting to get their health information.
About 20 percent of e-patients go to Internet and social-networking sites where they can talk to medical experts and other patients, says Susannah Fox, with the Pew Internet and American Life Project.
Patients are going online, patients are engaged and collaborating in pursuit of *quality* health care information.
The physician community needs to engage WITH these patients…eyes wide open— as a team leader. We need to engage to help filter the noise— and aid in minimizing the risk of information overload or analysis paralysis.… and perhaps even the physician will learn a thing or two. Different patients have different needs — different patients have differing abilities to synthesize the information and make the *right* choice.
How should the physician engage with these communities?
How can you help me to help you ??