In general, physicians tend to be very reactive (in business terms) as opposed to creative and pro-active. Take for example the fact that the e-patient, health 2.0, participatory movement marches on…. with little mainstream physician involvement or engagement.
The movement is now well entrenched and marching on… take for example. Just a few months ago, @ePatientDave was a working stiff, blogging about his issues with health data ownership and e-patient initiatives— when he had time. A few months later we find him as the lead speaker in a significant number of venues around the country as a highly sought after proponent of change.
Patients are online, they are active, they are engaged, they are learning and they are teaching. They are looking for physicians to be an active participant or leader on their *team* that helps them identify, treat and learn to live with their disease. Engaged patients are demanding access to their physicians (deservedly so) outside the realm of the "medical office"… a place designed and conceived of decades ago. These same patients are sharing their experiences with other patients… and yet most physicians know little if anything of reputation management and how it might impact upon their practice.
Technology is changing and evolving rapidly and social media is taking hold and changing the health care landscape. Physicians need to be aware of these changes and need to embrace these technologies. Reluctant physicians may find themselves interacting with Im-patients (impatient patients) as opposed to e-patients.
Patients deserve and are beginning to demand respect for their time… and they are growing increasingly frustrated by the perceived indifference they sense from the physician community.
why should they be at our office 20 minutes early to fill out the same paperwork they have filled out at every physicians office, over and over and over.
- there should be a online reference for all the patients current providers so I can easily provide them with the results of my findings.
- I should have access to a list of all current results and findings of other consultants.
- I should have access to a list of medications that is actively updated
- physicians should have a means to inform patients that their appointment is running late… and offered the opportunity to change it if they desire.
- Patients should be able to interact with their physicians online…
- simple queries to staff
- bill pay
- prescription renewal
- scheduling appointments, etc.
There are many incentives for the physician to be aware of, proactive about and engaging when dealing with the changes occurring throughout the health care landscape. Perhaps the strongest reason of all is the fact that… WE ARE ALL PATIENTS !!!